Corporate Culture
Logo of Shenzhen Airlines
Shenzhen Airlines' logo is inspired by the roc bird.
It shows the cultural characteristics of Shenzhen Airlines, and also considers the carrier's three advantages: business attributes, cultural assets, and regional culture.
The log fits Shenzhen Airlines' business attributes, vitalizes cultural assets, and integrates the regional culture.
Like roc birds, the air transport business takes the sky as the arena. The log is a roc bird soaring up to the sky, exactly indicating the carrier climbing up to the vast sphere.
This log has become a typical mark of Shenzhen Airlines' culture, and a unique intangible asset.
Shenzhen is also named as Roc City. This unique regional culture of Shenzhen gives Shenzhen Airlines an inherent differentiation advantage.
Mission:
Creating a Better Life
We at Shenzhen Airlines have gone on the mission of "Creating a Better Life" for air travelers.
We introduce innovations to meet people's diverse air transport requirements and provide safe and high-quality air services to make air transport more efficient, convenient, and comfortable.
Based in the Greater Bay Area, Shenzhen Airlines extends its business nationwide and even over the world, promoting all-around social progress with high-quality development, to create a better life.
Vision:
Becoming an Airline of Widespread Popularity and All-round Excellence
Becoming a model in travel service to win customers' heart;
Building the best employer brand to capture employees' love;
Establishing an innovative practice benchmark to gain the favor of the industry;
Striving to be an excellent enterprise citizen to seek the favor of society.
Core Value:
We put safety and customers first, pursue excellence, and highlight the value of creators
Putting safety first guarantees our success, putting customers first points us in the right direction, the pursuit of excellence is manifested in the implementation of specific requirements and standards, highlighting the value of creators is the driving force behind putting safety and customer first as well as the pursuit of excellence. These four mutually-complementing values constitute a unified whole.
Put safety first
The perception, prevention, and effective control of safety risks are requisites of all operation activities and behaviors of Shenzhen Airlines. We must ensure that safety is always at the acceptable level, and firmly oppose carelessness, irreverence, and fluke mind in handling safety-related issues.
Put customers first
Customers are our lifeline. Our future prosperity depends on their trust in and exclusive choice of us. We are oriented toward customer requirements; all our operations and management are geared toward creating value for our customers.
Pursue excellence
Shenzhen Airlines is an aspiring enterprise. We refrain from taking pride in our achievements and past glory. Ambitious yet realistic, we strive to excel in everything we do and in so doing, achieve transformation and excellence and usher in a sustainable future.
Highlight the value of creators
Shenzhen Airlines believes that all our employees have the potential to create value, and endorses all the value they create; we provide value creators with all the resources they need and incentivize them based on how much they contribute, so that people aspiring to create value have opportunities, those who are likely to create value have resources, and those who create value are rewarded. Our ultimate aim is to promote the common development of our employees and Shenzhen Airlines.
Philosophy
Safety philosophy
Excelling in everything we do
Service philosophy
Natural and considerate at any time
Management philosophy
Focusing on value creation
Cultural Characters
Shenzhen Airlines' logo embodies five cultural characteristics of the roc bird—ambitious, determined, proactive, pioneering, and self-transcending. The visually and spiritually consistent shape and form, integrating with the classic Chinese red, show the unique enchantment and charm of oriental culture, symbolizing Shenzhen Airlines' continuous transcendence toward a better future.
