Company Profile
Founded in 1992 and headquartered in Shenzhen, Shenzhen Airlines Company Limited (hereinafter referred to as Shenzhen Airlines) is now the fifth largest airline in China.
As of May 2022, Shenzhen Airlines operated 8 branches, 7 bases, 71 domestic and overseas business offices and commercial agencies, and 3 subsidiaries, with a fleet of over 200 passenger planes. Its routes connect almost all provincial capitals and key cities in China, Hong Kong, Macao and Taiwan of China, the United Kingdom, Japan, South Korea, and Southeast Asian countries. It has an annual transport capacity of nearly 40 million passengers.
Adhering to the safety philosophy of "Excelling in everything we do", Shenzhen Airlines has kept an excellent safety record for a long time. Since its establishment, it has recorded more than 6 million continuous hours of safe flight. In 2019, it won the "Five-Star Award for Flight Safety" from the Civil Aviation Administration of China (CAAC). Shenzhen Airlines possesses a team of excellent, skilled, professional and capable aviators, flight attendants and safety officers, maintenance personnel and dispatchers to provide passengers with safe and comfortable flight services. Relying on a sound operation management system, Shenzhen Airlines continuously improves its operational efficiency. With a complete training system and strong maintenance capabilities, the company provides a solid guarantee for flight safety.
•Service Philosophy
Adhering to the service philosophy of "natural and considerate at all times", Shenzhen Airlines aims to offer superior services. Premium cabin environment with industry-leading space and comfort; fast and smooth travel with pick-up and drop-off services; "King Lounge" services covering Beijing, Guangzhou, Shenzhen, and more; specially developed and elaborately prepared beef noodles and "Lapeng" chili sauce; child-friendly services for the safe and comfortable travel of children; thoughtful and heart-warming services of the stewardesses called "Shenzhen Airlines Girls"; acclaim from across society.
•Brand Influence
Since 2012 when Shenzhen Airlines officially joined the Star Alliance, it has been recognized around the globe and started rapid development of international routes. Shenzhen Airlines and other alliance members offer passengers more than 21,000 flights, which can directly connect over 1,300 destinations in more than 190 countries and regions.
Over the past 30 years, Shenzhen Airlines has made unremitting efforts to ensure aviation safety and improve service quality. It has won the title of "China's 500 Most Valuable Brands", Shenzhen Mayor's Quality Award, "The Most Influential Brand in China" in the aviation industry, Asia Best Service Airline, and "Best Annual Airline Awards" of CAPSE. Besides, some flight attendants of the company were named "World's Most Beautiful Airline Flight Attendants".
•Social Responsibility
Shenzhen Airlines has always fulfilled its social responsibility, steadily made contributions to government tax revenue, and created jobs through its sustainable development. It has actively participated in programs for the public good and launched many flights with a disaster relief mission. It has supported the country's rural revitalization efforts by providing targeted assistance, building Hope Primary Schools, and supporting education in designated areas. It has also advocated "Green Flight" in an all-around way to contribute to winning the "Blue Sky Defense Battle". Moreover, its volunteer team has contributed a lot to the fight against the COVID-19 pandemic in many places. Thanks to its contributions to the country and society, Shenzhen Airlines has won such honors as the "Worker Pioneer" for earthquake relief and reconstruction from the All-China Federation of Trade Unions, the Advanced Organization for Winning the Blue Sky Defense Battle from the CAAC, and the Collective (Enterprise) with Outstanding Contributions to the Poverty Alleviation in Shenzhen.
•Looking Into the Future
In the days to come, Shenzhen Airlines will seize the strategic opportunity of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and the transition of Shenzhen towards a pilot demonstration zone of socialism with Chinese characteristics. Taking "building a better life" as the mission, with "safety first, customer orientation, seeking excellence, and valuing value creators" as the core values, Shenzhen Airlines stays committed to keeping flight safety, expanding the fleet scale, adding international routes, optimizing services and products, and innovating featured services, thus becoming a top-notch airline that enjoys great popularity among passengers.
